There are few industries that can be affected more by volatility in the weather than the winter mountain resort industry. A dry winter without much snow can cause thousands of dollars to not be made over the course of what could have been a very profit-rich season.
The weather is something that mountain resort executives cannot control. However, mountain resort executives have the power to be able to plan for the long-run with business models that will work well even in the driest of winters.
Andy Wirth, CEO of Squaw Valley Resort, is very aware of this process. While Wirth has dealt with a number of less than average winters, he is strictly confident of his long-term business model that will keep Squaw Valley Resort profitable for the foreseeable future. Learn more about Andy Wirth:http://www.powder.com/tag/andy-wirth/ and http://www.sierrasun.com/news/business/17254546-113/squaw-valleys-andy-wirth-appointed-chair-of-reno
Upon recently hearing the Press Play with Madeleine Brand interview featuring Wirth, it was easy to see how the media likes to put as negative of a spin on the problem of weather volatility as possible. The media is trying to portray a doomsday type scenario for these Winter resorts that just is not true. Wirth stated in his interview with Brand that while Squaw Valley Resort received less snow that an average year, there were still thousands of skiable acres to enjoy.
Andy Wirth also states how important the summer months are in maintaining profitability in these volatile seasons. Wirth was proud to report that there were record booking for weddings, corporate events, concerts, and other summer activities. Even with a drier winter, the summer months can help a mountain resort become more profitable than even before during colder snowier winters.
The drought is something that isn’t going to go away overnight. It is something that will impact resorts all over California. However, there are many different techniques and tactics that can be used by CEOs like Wirth in mountain resorts all across California in order to keep these resorts profitable.
Wirth has been able to use his will to win not only to become very successful professionally but to also triumph in his personal life as well. Even when Wirth is faced with seemingly unbeatable odds he stands tall and leaves the situation victoriously. For example, Wirth was involved in a very dangerous skydiving accident in 2013.
When Wirth lost control of his descent, he fell rapidly into a vineyard and crash landed. This resulted in Wirth crashing right onto a sharp wire fence and losing his right arm completely. Instead of letting this defeat Wirth, he overcame many different surgeries that were extremely difficult to endure.
Through many months of intense surgeries and physical therapy, Wirth finally regained the full movement and use of his right arm. This is a triumph that Wirth will be able to share and inspire many for years to come.
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