What is Beneful? Beneful is a brand of dog food founded in 2001 by Nestle Purina Petcare. Their line of products includes wet dog food, dry dog food, and even dog treats. In 2012, it was ranked the fourth most popular brand of dog food. In 2001, Beneful was marketed towards achieving basic nutritional needs for dogs.
“Beneful” according to the company spokesperson, means “full of goodness”, which was the focus of Beneful’s television advertising campaign. With an average user rating of 4.1 stars out of five, 87% of users recommend Beneful for dogs. With eight varieties of dry food, twenty varieties of wet food, and ten of dog treats, one can see why Beneful is so successful today. Nutritionists on the team can agree that all the ingredients placed into the making of Beneful dog food are ingredients that a dog needs to meet their daily nutritional needs.
When an owner chooses Beneful they are not only choosing a top-quality brand of dog food, but are choosing to give their dog a brand of food that will help bring out the best in them. Nestle Petcare nutritionists know exactly where the ingredients of their pet food come from and can attest that as such, all ingredients are of high standards. Purina conducts over 30,000 quality checks when it comes to ingredients and packaging. They want to make sure that consumers and their pets are receiving top quality products that are safe and up to the standards of the FDA.