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Luiz Carlos Trabuco Cappi Modernized Bradeso’s Business Approach

Luiz Carlos Trabuco Cappi has been successful in influencing Brazilian business executives all over the country. Part of the reason for his level of influence is due to his position as CEO at Bradesco. Bradesco is a famous Brazilian private bank with several agencies with multiple agencies all over Brazil. Luiz Carlos Trabuco Cappi is to credit for Bradesco’s success in being able to tie down very large credit operations and also a number of sizeable financial projects that are still in progress throughout Brazil.

Bradesco has attained benefits from the financial market due to Luiz Carlos Trabuco Cappi’s role in Bradesco’s business affairs since his influence over the market tends to set the country’s most important businessmen and some important political leaders in a similar economical mindset. Cappi’s pronouncements to the media usually show ripples on the surfaces of newspapers and significant financial magazines.

At one point, Bradesco held the title for the largest bank in Brazil, but eventually, it fell to second place when the Itaú-Unibanco merger happened. Luiz Carlos Trabuco Cappi understood that struggling to become the largest Brazilian bank in and of itself presented no financial advantages, so Cappi decided to focus on other ways of improving financial results. Luiz Carlos Trabuco Cappi devised a strategy for Bradesco which made it possible for it to provide better services at the existing and future agencies, which proved to produce better financial results. Luiz Carlos Trabuco Cappi is a very important economic figure and is frequently featured in the general media in articles and stories that involve the Brazilian financial market.

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Luiz Carlos Trabuco Cappi was chosen as a planned replacement for Márcio Cypriano’s who was president of Bradesco. Since Bradesco has an internal rule that prohibits the president to be a president past age 65. Cappi was the fourth president of Bradesco since in 1943, the first Bradesco bank agency with Amador Aguiar as the founder of Bradesco as the first president. Luiz Carlos Trabuco Cappi worked for Bradesco a bit over 40 years before he was established as Bradesco’s fourth president, so Cappi had built good knowledge concerning which strategies would work best for the bank and which strategies might not work at all. Soon after Cappi turned 47, he accepted the invitation to become Bradesco’s vice-president. Before Cappi the position of vice-president, he led Bradesco’s private retirement funds as well as the marketing area. While Cappi led Bradesco’s Insurance branch, which is Bradesco Seguros, it was his results with Bradesco Seguros that identified Cappi’s leadership potential when he was able to increase Bradesco’s Insurance market share to 25% of the market, which is quite an improvement since when Cappi took over Bradesco Seguros, it was only 23% percent of the insurance market. Bradesco Seguros increased Bradesco’s income percentage from 26% to 35% during Cappi’s leadership.

Luiz Carlos Trabuco Cappi was born in Marilia, which is the same Brazilian city where Amador Aguiar, the founder of Bradesco is from. Cappi has fathered 3 children with his wife, whom he is married to. Cappi is most famous for his sense of humor as well as his frequently photographed smile. Cappi is not like most bankers because he did not earn a degree in Accounting, Business Administration, Economy, or even Engineering. Cappi holds a degree in Philosophy from USP (Universidade de São Paulo) as well as his Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Luiz Carlos Trabuco Cappi was able to make Bradesco become a modern concept bank. Bradesco’s modernization process started to take place in mid-1980. Luiz Carlos Trabuco Cappi transformed Bradesco’s previously negative relationship with the media to a positive one. Cappi also established Bradesco Prime, which is destined to sere the VIP market.

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