Doe Deere is the worldwide famous CEO of Lime Crime Cosmetics. Lime Crime Cosmetics are for the bold individual that also likes strikingly bold and vivid colors to express their mood or personality. Lime Crime was one of the first cosmetic companies online to make buying makeup a very interactive experience. Most cosmetic companies simply displayed lipstick colors on a white background. Customers viewed the lipstick swatches and selected the shade. However, the shades displayed rarely looked the same on a real person. Lime Crime went a step further, and displayed the colors on real women. Thus, giving the viewer a more interactive and real experience.
Lime Crime’s Social Media Influence
Doe Deere was one of the first CEO’s to embrace the eCommerce market. Her eCommerce business model has proved very successful for the company. Lime Crime is a company that is known for taking bold moves and really getting close to their customers. Now, they’ve made a bold move to the top social media sites and are actively interacting with their unicorns. Unicorns is the name given to Lime Crime followers, by Doe Deere. The Los Angeles based cosmetic company has reached another impressive milestone. Lime Crime has well over Two million Instagram followers, and the number keeps growing. Lime Crime is also on Twitter. Now, Lime Crime’s little unicorns are able to keep up to date on the latest lipsticks, eye-shadows, and nail polishes hitting the market. In addition, all the new Lime Crime products are modeled by real customers. Thus, making the products very engaging for the viewers.
Doe Deere is the very charismatic CEO of Lime Crime Cosmetics. Deere has always held a strong fascination for bold and vibrant colors. This love for striking colors started as a child back in Russia. Years later, she moved to America. She lived for several years in New York City. Her love for bold colors continued to grow. However, the young Doe Deere had difficultly finding the type of bold colors that she desired. Deere decided to strike out on her own and start a cosmetic company that specialized in wild and whimsical colors.
Doe Deere established Lime Crime back in 2008. This young woman was on a mission to prove to the world that makeup was more than something used to hide imperfections. Makeup was a tool to present your creativity to the world. In essence, makeup was a form of self-expression or a form of art for the individual. Doe Deere is very proud of the fact that her cosmetics are cruelty free. She is also proud that she established her success online. Her cosmetic company was one of the first to realize that the Internet was a great market place for innovative products.
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