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The Tremendous growth of Fabletics in the Fashion Industry

Fabletics is a successful brand that has specialized in offering top-notch athleisure wear products. The firm joined the industry in 2013, and it has attracted a significant number of customers. To date, Fabletics has earned over $235 million from selling its commodities to clients across the United States. The marketing officer of TechStyle, which is the mother company of Fabletics, believes that the firm has made significant accomplishments in the sector because it fulfills the need the consumers. Kate Hudson and other co-founders of the brand have been utilizing clients’ reviews in developing products and strategies that can increase its productivity. People in most regions of the planet have easy access to the internet, and therefore, they look for information about products online before purchasing them. Consumers of most commodities depend on crowd sourced reviews since they offer real information about a product.

 

Most leading brands in different the markets have a consumer reviews section on their websites. The remarks give them an advantage since they provide the customers real information about various products that they sell. Enterprises that earn positive comments are likely to have many loyal clients. The opinions of the public on the goods and services of a particular company have a great impact on its profitability. Businesses that are reviewed positively are rated well by Google, and therefore, they appear on the first page when searched. Studies indicate that reviews and ratings have a significant influence on the purchase decision of an individual.

 

Fabletics has been striving to ensure that over 85 percent of the people who acquire its products are return customers. The company has been getting the rest of its clients from referrals. Businesses that have healthy relationships with the consumers are likely to experience tremendous growth. Research indicates that the number of people who use review websites has significantly increased in the past few years. More people want to be informed about products before they acquire them and also give their opinion after experiencing them. Fabletics has been using online reviews to know the designs and textures that are preferred by its customers.

 

Kate Hudson has been taking part in most business related issues of Fabletics. She is also the face of the athleisure wear company. She is an administrator at the company and greatly participates in the development of its strategies. Hudson also assists the firm’s designers in coming up with excellent products that can suit different markets. She monitors Fabletics’ sales every day to know the products that are loved by most of its customers and those that need to be replaced.

 

The company runs a subscription service that currently has more than one million people from across the country. Kate has been striving to maintain robust relationships with customers. Fabletics delivers products and newsletters to the addresses of its clients every month. It also ensures that the clients receive outstanding after sales services. Besides its success in the e-commerce sector, the fashion company has established over 30 brick-and-mortar stores, and it intends to increase the number.

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